3 Reasons Every Business Should Be Doing Email Marketing

Marketing

Nov 18

(Even if you're killing it on social)

If you're running a business in 2025 and still not prioritizing email marketing, let's fix that. Like, today. Email is hands-down one of the most powerful tools in your entire marketing toolbox — and here's why.

1. You're talking to people who actually want to hear from you

Think about it: no one gives out their email just for fun. If they’re on your list, it means they’ve already bought into your vibe, your voice, or your offer.
That makes email one of the highest-converting platforms out there. Why?

You’ve already passed the brand awareness stage.
You’re not fighting an algorithm.
You’re speaking to a warmed-up audience who said “yes” first.

That’s why your ROI from email is higher than almost anything else you’ll do online.

2. You own your list — unlike social media

Social media is great for visibility, but let’s be real:

You don’t own your Instagram followers.
TikTok could disappear tomorrow.
Engagement rates are at the mercy of platforms you don’t control.

But with email?
That’s your list. Your people. Your direct line.
If every platform crashed tomorrow, you’d still have a way to reach your audience — and that’s powerful.

3. It’s personal, direct, and actually gets read

Unlike a post that disappears in a sea of scrolls, email lands right in someone’s inbox — and with the right tools, you can make it feel like it was written just for them.

Tailor content to interests or behavior
Send automated welcome sequences
Offer exclusive content or sneak peeks
Say the exact thing they need to hear, when they need to hear it

And when people feel seen and spoken to? They buy. They book. They stay connected.

TL;DR:

Email converts better
You own the list
You can actually connect

If you're serious about building a brand that lasts — email marketing isn’t optional. It’s essential.

Ready to get your list in shape? I help small businesses set up email marketing systems that turn email subscribers into paying customers. Let’s build something that works while you sleep.

Inquire here or start with my favorite email tool Flodesk – get 50% off your first year with my link here.