3 Ways to Create a Seamless Client Experience with Email Marketing

Jun 2

I say it all the time: a beautiful brand is only part of the equation. The systems behind your brand are what make it all work.

And when it comes to building connection, trust, and momentum in your business, email marketing is still one of the most effective (and often underused) tools out there. But I get it—between setting up platforms, creating workflows, and figuring out what to say, it can feel… a little overwhelming.

So let’s break it down.

Whether you're just starting your email list or you're ready to build a fully automated welcome flow, here are three ways you can create a more thoughtful, streamlined experience for your audience—and actually make your email marketing work for you.

While I’ll be referencing FLODESK throughout this blog (as it’s my email marketing platform of choice!), these paths can apply to any email marketing platform.

1. STARTER: Just get set up—the right way

If you're new to email marketing or you've been staring at your Flodesk account wondering what to do next, this is for you.

The goal here is simple: get a clean, professional setup so you're ready when someone finds you. You don’t need all the bells and whistles—just the basics that help you show up well and start building your list.

Here’s what that looks like:
– A Flodesk account set up and styled to match your brand
– One branded email template to introduce yourself or announce your offer
– A lead capture form embedded on your site to start collecting emails

This setup gets you off the ground and gives you confidence that your backend is solid and your brand looks just as good in inboxes as it does on Instagram.

→ This is a great fit if you're preparing for your first launch or just want to look polished from the start.

2. GROWTH: Start nurturing with strategy

Once people start joining your list, what happens next?

That’s where the growth setup comes in. This is all about creating a consistent experience for your subscribers so they know who you are, what you offer, and how to stay connected.

Here’s what this includes:
– Everything from the Starter setup
– A custom lead magnet form + automated delivery email
– A branded newsletter template you can reuse every week or month
– A basic workflow so your system runs without you babysitting it
– A training video so you know exactly how to manage things moving forward

Instead of scrambling to send emails or wondering what to do with new subscribers, you’ll have a system that’s working behind the scenes while you focus on showing up and serving.

→ Perfect if you already have a freebie and want to keep your list warm and active without the stress.

3. FULL NURTURE: Automate the experience and build real connection

Now we’re talking next-level. If you're launching a new service or just want your brand to feel as good as it looks, this setup gives you a complete email ecosystem that runs on autopilot.

We’re not just designing emails here—we’re building a journey.

Here’s what’s included:
– Everything from the Growth setup
– A full welcome sequence (3-email series + workflow) that introduces people to your brand
– Advanced workflows to guide different types of leads through your funnel
– Strategy call to map out your customer journey
– Email copy refinement so every message feels like you
– A full integration check to make sure your site and Flodesk are working together seamlessly

→ Ideal if you're ready to automate your lead nurturing and create a standout experience for your audience—from the very first click.

So how do you know which setup is right for you?

Here’s the question I always ask:

What do you want your potential clients to experience when they find you?

If the answer is "I just want to look professional and stop putting this off," go with Starter.
If you want to start building relationships and showing up consistently, Growth is your path.
And if you’re ready to build a system that nurtures, converts, and frees up your time—Full Nurture is your move.

I offer each of these options inside my Business Operations Solutions, along with à la carte services so you can build exactly what you need.