ROOT - Brand Launch
PROJECT SUMMARY:
ROOT Therapeutic Services was created to support young men, athletes, and families through compassionate, strength-based therapy. Shortly after earning his Licensed Clinical Social Worker-Clinical (LCSW-C) credential, founder Ryan Parker was ready to build a private practice that reflected both his professional experience and his vision for the future.
Ryan came to us looking for a brand that felt grounded, masculine, and approachable—something that would stand apart from the clinical feel often associated with therapy while still communicating trust and professionalism. Together, we developed a visual identity, website, messaging, and supporting brand assets that positioned ROOT as a modern therapy practice with a strong sense of purpose.
This project was especially rewarding because it gave me the opportunity to explore a different side of my creative style. While my work often centers around women-focused brands, I genuinely enjoy designing for masculine audiences. It allows me to lean into richer color palettes, bold typography, and a more understated design approach while creating something that still feels warm and deeply human.
I’m excited to watch Ryan continue building ROOT and creating meaningful impact for the young men and families he serves, while growing a business that supports his own family for years to come.
WORK LOGGED:
- Brand Identity
- Logo Design
- Web Design
- Social Media Graphics
Brand Identity:
Logo Design:
Web Design:
Social Media Graphics:
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Our clients enjoy…
20% off the first year of their annual website and online store subscription
20% off the first year of their annual Email Campaigns, Digital Product Plan, and Acuity Scheduling subscriptions
an extended 6-month free trial, as opposed to a 14 day trial